Guess what? Apples grow on trees!

Many of the food we eat and the products in our homes come from trees! Now there is an app to connect you to the resources trees provide and the food grown in another great resource, soil.

Linking consumers to farm products with new technology

 iPhone® app for Michigan farm markets now available

(DeWitt, Mich.) Apple shoppers who use an Apple® iPhone® now have a new way to find the locally grown products they are looking for at Michigan orchards, cider mills, farmers markets and on-farm markets, with the help of a new software application (“app”) for smartphones.

Michigan is among the first states to develop such an innovative app for agriculture which was a joint effort of the Michigan Apple Committee, Michigan Farm Marketing & Agri-tourism Association, Michigan Farmers’ Market Association and the Michigan Cider Makers’ Guild. The app currently covers about 300 direct sales locations.

Developed by a software app firm that designed the program for California, the Michigan Farm Market App was developed to be the “next generation” beyond printed paper directories. It works on Apple iPhone®, iPad® and iPod® systems.  A similar Android® app is under consideration.

Using a smartphone, the app will identify which farm markets, cider mills, farmers’ markets and pick-your-own orchards are closest to you at the time of your search. Information included in the app also indicates hours of operation and a list of products offered for sale. Further, it can directly link the user to the market’s website, place a call to the market and provide GPS navigation to the market.

This free app is listed in the Apple App Store under Michigan Farm Markets.

MAC is a grower-funded, nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world.  For more information, visit MichiganApples.com.

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